Buy 2, Get 10% Extra Off

Buy 3, Get 15% Extra Off

Buy 4+, Get 20% Extra Off

Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Flora - Modern Floral Midi Dress
Regular price £150.00 Sale price£49.95 Save 67%
/
  • Free Shipping with Royal Mail
  • 30-Day Money-Back Guarantee
  • Safe and Secure payments with Credit Card
Only ... left in stock!
Size

  • American Express
  • Apple Pay
  • Google Pay
  • Maestro
  • Mastercard
  • Shop Pay
  • Visa

20 YEAR ANNIVERSARY SALE ENDS TODAY

Save up to 70% today!

We're almost sold out — buy more & save more.

Getting dressed for special plans shouldn’t feel complicated!

Picture yourself slipping into a dress that instantly lifts your mood, flows with every step, and earns compliments without trying. The Flora gives you that put-together confidence the moment you wear it, no overthinking required.

Effortless statement style

The modern floral design does the styling work for you, creating a refined look with zero effort. You get the beauty of a statement dress without feeling overdressed or uncomfortable.

Flattering feminine shape

Designed to gently define the waist while flowing smoothly over the body, this silhouette works with your natural shape. It creates balance and movement that feels soft, confident, and easy to wear.

All-day comfort you can feel

The soft, breathable fabric keeps you cool and comfortable even during long days or warm outings. You stay relaxed, never restricted, so you can enjoy the moment instead of adjusting your outfit.

Easy to dress up or down

Flora transitions seamlessly from daytime to evening with a simple change of shoes or layers. Heels, sandals, or a light jacket instantly shift the vibe without changing the dress.

Picture-perfect movement

The flowy fit moves beautifully as you walk, creating a graceful silhouette from every angle. Each step feels light, polished, and camera-ready.

Say yes to a dress that makes getting ready feel exciting again. The Flora Modern Floral Dress blends comfort, movement, and modern elegance so you can show up feeling confident wherever the day takes you.

Your order is important to us, and we’re here to guide you every step of the way. Order before 11:30pm today and your items will be shipped tomorrow with Royal Mail for trusted and timely delivery. Enjoy free home delivery today only, with full tracking so you can monitor your parcel every step of the way.

Try it at home, risk-free. If it’s not quite right, you can easily return or exchange your order within 30 days of delivery.

All payments are processed securely through trusted providers, ensuring your checkout experience is safe, smooth, and protected.

WHAT CUSTOMERS SAY ABOUT US

★★★★★

I kept seeing this store online and decided to give it a try. The set arrived exactly as shown and the quality was better than expected.

Mary K.
London
★★★★★

The fabric feels really nice on the skin and is comfortable to wear all day. It has a smooth finish and still feels well made and durable.

Emily R.
Manchester
★★★★★

Checkout was quick and easy and the website is simple to navigate. Everything felt clear from start to finish.

Sophie L.
Leeds
★★★★★

I had a small issue with my order at first, but customer service sorted it out quickly. They were friendly and kept me updated throughout.

Hannah W.
Birmingham
★★★★★

The item arrived as expected and the quality was good. Delivery took slightly longer than I thought, but overall I’m happy with the purchase.

Jennifer B.
Liverpool
★★★★★

Very pleased with my order. Everything arrived in good condition and I’d definitely order again.

Charlotte P.
Oxford

Recently viewed

20 Year Anniversary Sale

This year, Lily & Ella London celebrates a milestone we once only dreamed of 20 years of timeless style, confidence, and community.

What began as a passion has grown into a brand trusted by thousands of women who value comfort, refined elegance, and pieces that stand the test of time. Women like you.

To honour this journey, and to thank you for every order, every kind word, and every season you’ve shared with us we’re celebrating with our biggest Anniversary Sale ever.

For a limited time, enjoy exclusive anniversary savings across a carefully curated collection designed to bring warmth, sophistication, and effortless elegance to your wardrobe.

Lily & Ella London is more than a boutique.

It’s a community built on confidence, beauty, and timeless fashion — made possible because of you.

Celebrate 20 years with us.

This moment is ours and it’s for you.

FAQs

Yes, we provide free Premium shipping on our full collection. Shipping will be done with Royal Mail.

We’re sorry to hear that you want to return your items. For more information on our return and exchange policies, please see our ''Return Policy'' page.

Please send an e-mail to:

support@lilyellalondon.uk so we can assist you further.

Once your order is dispatched you’ll receive a tracking link via email or SMS. You can monitor every scan and every step until delivery.

Email customer

service: support@lilyellalondon.uk Send us a message and we will respond as soon as possible.Please note that we do not offer customer service via Instagram and Facebook. Please send us an email. Multiple emails may cause processing delays.

Thank you!Office hours:

Monday - Friday 09:00 AM - 18:00 PMSaturday - Sunday 10:00 AM - 17:00 PM

Free Premium Shipping

Enjoy free shipping across the UK on all orders, with full Track & Trace updates at every stage.

Safe & Secure Payments

Shop with confidence using trusted and secure payment options, including Credit Card.

20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.